FACEBOOK: PERCEPTIONS OF PURPOSE — LEARNING FROM THE EXPERIENCE OF RETAILERSSue Greener and Harriet Grange |
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We propose to explore in this paper the idea that learners are segregating their activities and may resist the use of social media for formal learning purposes because they have a clear perception of the purpose of social media. It is not for selling and it is not for formal learning. Research which has been undertaken into the retail platform offered by Facebook (Facebook Storefronts) has shown considerable limits on the potential for the direct commercial use of this world- leading social networking site. This issue is compelling for those interested in e- learning, particularly from a Higher Education (HE) perspective, because what we are seeing here is a mirror image of the reluctance to engage in learning through social media. This poses a challenge to HE teachers who want to capture some of the energy and engagement found with social media and import this into their formal learning programmes. |
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